We are a strategic communications and brand consultancy that works with organisations who want to achieve great things.
We provide the insight and imagination to create big ideas, brave strategies and bold communications to help brands out-think, out-manoeuvre and out-perform the competition, fulfilling their potential and obtaining a larger share of the future.
We call it Strategic Creativity.
We’re experienced strategists, creative consultants and persuasive communicators, but in essence, what we do is sell.
We sell your corporate vision to your senior management team, your brand to the marketplace, your values to your people, your products to your customers.
We sell your view of the world, to the world, in order to create a new, relevant, compelling world that is yours and absolutely no one else’s. A world people want to be part of and increasingly tell others about, and ultimately a place where more people want to spend more of their time, more of their energy, and more of their money.
Our service ethos is straightforward and central to all that we do – be accountable and do whatever it takes to delight, as long as it’s possible and reasonable. At Spooner Fitzgerald, no one demands more from us, than us.
We believe the best brands are borne from big, brave, bold ideas, executed brilliantly.
We believe challenging is central to overcoming challenges.
We believe in doing what’s right, not necessarily what’s easy.
We believe in people – they make things happen.
We really do believe honesty is the best policy, and that it works both ways. We’re frank because it gets us to the optimum outcome the quickest.
Of course, we do this with respect and warmth because, well, because you’re our client, and because in our experience, honest and constructive dialogue creates an environment where innovation can flourish.
The middle of the road is crowded. And it’s shrouded in the fog of me-too brands, fickle customers and worst of all, apathy. When brands look, sound, act and taste like all of the others why should customers respond with their custom and loyalty? Why should they respond at all?
In the middle of the road many brands suffer much the same consequences, at nearly the same time, prompting roughly the same questions to approximately the same agencies, to which they get the same answers.
At Spooner Fitzgerald we believe in asking bigger question to get better answers, in order to break free from conventions that unnecessarily hold our clients’ back from unleashing the true potential of their people, products and brands. We use Strategic Creativity to help our clients take a different, and more effective path, to get where they want to go.
At Spooner Fitzgerald, we like to think that we’re a fairly interesting bunch. We think this has a lot to do with the fact that we’re interested. We’re inquisitive. And, well, agency websites (ours included) do tend to go on about themselves a lot. So, we thought we’d ask about you. What you think, what you believe, what you need. To engage, to learn, foster a greater understanding between us, who knows?
Maybe you’re a global brand that wants to make more of an impact locally. Maybe you’re a local brand that wants more visibility globally. Maybe your name is Spooner, or Fitzgerald. Maybe you just want to say hello.
Clients like our attentive service, speak highly of our commitment, enjoy our sense of humour and the in-house biscuit selection but they work with us because we deliver.
Your customers get a better return on their experience. You get a better return on investment. In short, you get results.
In our experience smart means creating the right strategy, before choosing the right pantone. First and foremost we are business people – strategic, creative and passionate about what we do.
And, because you know most about your business, we don’t invent what you’re about. Our job is to use a unique set of tools to discover what you’re about, define this ‘essential’ truth, and then amplify it in the most compelling ways in order to elicit the greatest advantage over the competitors in your marketplace.
Bottom line, we’re in the business of helping our clients boost their profits.
Sound strategic foundations are key but few people have laughed, cried or bought because of a mission statement or corporate value, however inspiring. One of our key strengths lies in translating strategic insight into intelligent, relevant, compelling communications.
We do creative things people wouldn’t normally expect, and in return they do things they wouldn’t normally do – they engage, think, relate, click, buy, recommend.
People are busy, their time is precious and you’re unlikely to be the only business trying to have a conversation with them. We help clients get to the heart of the matter concisely, compellingly and relevantly, to get to the head, heart and wallet of your target audience efficiently, cost-effectively and above all, successfully.
You could call it delivering the unthought of, from the carefully thought out.
We call it Strategic Creativity. It doesn’t mean reinventing the wheel or being different for different’s sake. It means asking bigger questions to get better answers. It means challenging the status quo and rethinking what is possible.
If conventional wisdom dictates the rules, unconventional wisdom defies them, and Strategic Creativity writes new rules that deliver previously unimagined success and business growth.
It says, if you don’t want to be thought of as ‘any other brand’ don’t do what any other brand is doing.
Strategic Creativity drives us to form the ideas no one has thought of before and bring them alive in experiences no one has experienced before.
The Strategic drives the insight and ideas behind the impact.
Within the context of a business vision, we employ our body of knowledge, along with research, analysis, experience and instinct to arrive at the inspirational strategic thinking needed to understand the target audience in a way that enables us to change how they think and act.
There are more ways to communicate than ever before, yet effective communication is harder than ever before.
Creativity driven by the Strategic cuts through the noise, whether it’s a website, TV commercial, press ad or email or phone conversation with an employee. Creativity founded on searing strategic insight delivers more provocative, more compelling, more relevant, effective and valued dialogue with people who are important to your business.
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